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The Scale Up Club
Welcome!
Start here: The Scale Up Club Orientation (4:27)
LIVE CALLS
Master your mindset
Cultivating a strong sales mindset (15:09)
Mindset & Business Resources
Your Ideal Client
Finding your gap in the online market
Your ideal client
Ideal client research
Ideal client requirements
Create The Perfect Offer
Your Product Portfolio (9:45)
Your Product Portfolio Workbook
Creating your offer
Making your offer IRRESISTIBLE (19:33)
Packaging & pricing feedback
Create a KILLER Sales Page (9:27)
Generate more leads
Creating an irresistible freebie to grow your list
Mastering bullet points to get more sign-ups (6:53)
Creating highly converting opt-in/landing pages (7:01)
Creating Thank You pages with a purpose (9:36)
Promoting your freebie to grow your list (13:56)
Building relationships with your subscribers
How to craft the perfect email (14:46)
Creating a nurture welcome sequence (14:03)
Content creation to nurture your audience (6:31)
Your Email Success Strategy (7:12)
Increase your click through rate with THIS strategy (5:14)
Cold subscriber re-engagement strategy (5:37)
Creating Highly Converting Webinars
Webinar Checklist
Creating a highly converting webinar landing page (4:40)
Promoting your webinar (2:39)
Pre-Webinar Reminder Emails (3:55)
Webinar Workbook Example
Post-Webinar Emails (15:05)
How to structure a highly converting webinar (18:00)
Webinar Slides Template
Tracking Your Webinar Numbers (16:36)
Setting up an automated webinar with EasyWebinar (29:59)
JV Webinars (18:55)
Master The Online Launch
The Waitlist Launch & Launch Plan (17:43)
The Challenge Launch (16:04)
3 strategies to get your prospects to say YES to you right now (6:13)
Nurture + Sales Email Sequence (3:19)
The 4-day launch sequence
6 Launch Email Secrets To Increasing Your Conversions (6:49)
Deadline Funnel: Increase conversions with this tool (10:03)
The "Why Didn't You Buy" Survey (13:13)
Bonus Lesson: Launching with Brooke Lawson (61:19)
Bonus Lesson: Launching Online Courses - with Aurelia Lambrecht (72:06)
Book more clients
Booking Discovery & Assessment Calls (19:30)
Finding Your Ideal Client in FB Groups (5:50)
Structuring a sales call (68:11)
Navigating Objections (66:49)
Sales Breakout Session (113:00)
10x your lead generation (32:12)
Messaging & Sales Classes with Karey Kapell
The 3W framework for creating powerful online content (76:05)
Sales Training: Allowing your clients to self select as yours and how to avoid the awkward money conversation (50:32)
Converting from a freebie masterclass into a paid offer (111:42)
NEW: Turning Emails into Social Media Posts & Stories (5:00)
NEW: 7 Simple Steps to Announcing your New Offer on Social Media
Tech Trainings
Tech training: How to use Screenflow to record and edit your videos (4:35)
Tech training: How to set up your first course inside Teachable (7:45)
Tech Training: Leadpages (14:51)
Get my sales/upsell/thank you/landing page templates
WildMail/Active Campaign 101 (9:54)
Tech Training: Automations inside Active Campaign (9:10)
Tech Training: Zapier (7:47)
Bonus Calls
Profit First - Know your numbers and pay yourself - with Gaelle Lecourt (69:05)
Creating content that converts - with Danielle Cevallos (50:04)
How to write Social Media Posts that convert - with Melinda Kitto (72:48)
Generating leads through LinkedIn with Delisha Yang (49:18)
Video Marketing with Arriane Alexander (60:41)
How to craft the perfect email
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